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SvenskaUK-based Purplebricks, founded in 2012, had a low commission promise, previously valued at £1.4 billion, but was sold for £1 on 16 May 2023. Purplebricks disrupted the traditional estate agency market by offering low-cost fixed fees to sellers and operating exclusively online, thereby reducing costly physical branches. However, the company's shares have fallen significantly, resulting in a current...